We’ve just launched Impart - a consultancy that helps solve complex information-based communication problems.
So what’s a ‘complex information-based communication problem’, then?
Imagine trying to explain and communicate an Act of Parliament to local authorities, national political parties and a whole range of associations and organisations so they understand and comply with it. Read More
We’ve just launched POST*. An agency that deals exclusively with what happens to customers after they’ve bought. A huge amount of budget goes in to the acquisition of new customers, but often the after-sales process and customer contact lacks the same investment from communication experts. That’s what POST* does.
How you can get better pitches
Pitching is a fact of agency - and client - life. You want the work? Then pitch. But the process could do with a bit of improvement. At the moment, it goes something like this…
Client draws up a list of agencies they like the look of. That’ll be anywhere between three and, memorably for us once, thirty six. Each agency gets a pitch brief, a date to present and perhaps a chance for a Q&A session with the client. On the basis of this scant information, they’re expected to come back, often with a full strategic proposal plus creative work. Three variants of the latter seems to be traditional. Read More
What your e-mail footer really says about you
E-mail footers as the subject of an article? Come on. Isn’t this just scraping through the bottom of the barrel into the cesspit beneath? Actually, no. Everything you send out from your organisation conveys something of your brand - and the small things often have the most impact. Read More
“What’s your budget?” It’s a question we ask at the start of any project. It should be a simple one, but so often is answered with a “we don’t know” or a “what do you think it will cost?”
There are - usually - two reasons for clients’ reticence…
How much SHOULD it cost??
The first is that they’re not sure what their project should cost. It’s often the case with complex projects involving different things - photography, copy, design, information design and perhaps a website too.
Communications projects are massively variable. There are often a whole raft of ways to hit your objectives - some of them more expensive than others. Telling us how much you have to spend means we can use our time finding a solution rather than developing over-expensive ideas that you can’t afford.