Thinking

Mar 29, 2012 | Post by: Mark McArthur-Christie No Comments

iPads, HP Sauce and tone of voice

It’s nearly always how – rather than what – you say that either delights your customers or sends them reaching for the mental ‘off’ switch.  It’s all about the tone of voice – in this case, your written voice.  I’ll leave phone scripts and IVR for another day. As evidence

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Nov 30, 2011 | Post by: Mark McArthur-Christie No Comments

Communication’s no luxury

I have a thing for watches. Sadly for my bank balance, this desire is not assuaged by a couple of Casios and a Timex. I have a thing for serious, expensive, mechanical watches. So, as a comms person, it’s always interesting to see how my favourite watch companies communicate. I recently

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Oct 03, 2011 | Post by: James Freeman-Gray No Comments

Language in business

We stumbled across a fascinating piece on Radio 4, all about the “language of business”. To summarise; the argument was that businesses need to re-evaluate the way they communicate internally. Nothing new there, but the reasons why are worth exploring. Businesses create mini-universes where they exist and operate. They have

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Oct 03, 2011 | Post by: Mark McArthur-Christie No Comments

Can’t the corporate style police read?

I was having a drink with a mate a couple of days ago. He’s just landed a new job in corporate comms, making sure that no-one infringes his organisation’s brand guidelines. In other words (as I gleefully told him) he’s sold out and joined the Corporate Style Police. Not enough

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Oct 03, 2011 | Post by: Mark McArthur-Christie No Comments

Words stop war

A short story… One of our heroes, Theodore “Ted” Sorenson, died last week. He was President JF Kennedy’s speechwriter. He wrote the “ask not what your country can do for you” speech that changed the way a generation thought – for a while, at least. But, he claimed, the most

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Sep 09, 2011 | Post by: James Freeman-Gray No Comments

Corporate Karaoke – why do businesses copy their competitors?

Firstly, a confession. I stole that title from Richard Williams, founder of Williams Murray Hamm. He gave a heart-felt and honest talk at an IoD event I went to recently. His point was simple – why do most businesses spend a majority of their energy trying to compete with their

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  • Recent posts

    iPads, HP Sauce and tone of voice It’s nearly always how – rather than what – you say that either delights your customers or sends them reaching for the mental ‘off’ switch.  It’s all about the tone of voice – in this case, your written voice.  I’ll...
    Communication’s no luxury I have a thing for watches. Sadly for my bank balance, this desire is not assuaged by a couple of Casios and a Timex. I have a thing for serious, expensive, mechanical watches. So, as a comms person, it’s always...
    Language in business We stumbled across a fascinating piece on Radio 4, all about the “language of business”. To summarise; the argument was that businesses need to re-evaluate the way they communicate internally. Nothing new there, but the reasons why are worth exploring....
    Can’t the corporate style police read? I was having a drink with a mate a couple of days ago. He’s just landed a new job in corporate comms, making sure that no-one infringes his organisation’s brand guidelines. In other words (as I gleefully told him) he’s...
    Words stop war A short story… One of our heroes, Theodore “Ted” Sorenson, died last week. He was President JF Kennedy’s speechwriter. He wrote the “ask not what your country can do for you” speech that changed the way a generation thought –...
    Corporate Karaoke – why do businesses copy their competitors? Firstly, a confession. I stole that title from Richard Williams, founder of Williams Murray Hamm. He gave a heart-felt and honest talk at an IoD event I went to recently. His point was simple – why do most businesses spend...

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